Hey John...That's a good question. It's funny that the label simply had Chin on it. That's actually short for either 'chinense' or 'chinensis'. I've seen it labeled both ways. Also, you missed an 'o' in the first part of the name. Check out Loropetalum in our database. The official name on EasyBloom.com is Loropetalum chinense. The 'v Rubrum' portion of your plant tag refers to the variety called 'Rubrum', which basically means red. I hope this is helpful. Thanks for dropping us a line...Robby