Hey Brett...Where did you cut the leaf? Did you cut right through the blade? Or did you cut the stem-like part of the leaf (aka the petiole)? If you did the latter, your chances are better for propagation. What I have done in the past is cut the petiole and then stick the petiole into pre-moistened soil. I will usually use my pinky finger to make a hole for the petiole to slide into as well. Then I would compress some soil around the petiole (just enough to give it support; like you said, the soil needs to be loose). Normally, you wouldn't have to use any type of rooting hormone, but if you think that your leaf cutting just isn't forming any roots, you could try that out. I would recommend using a low concentration rooting hormone. Root Tone is probably the most popular brand of rooting hormone available. You can purchase this at most nurseries. It comes in a powder form. You would dip the freshly cut petiole into the powder and then place the dipped leaf into the soil. If you're using rooting compound, it is important to use that pinky to form a hole before putting the leaf in the soil. You wouldn't want the rooting compound to rub off by shoving it through the soil.