As for fertilizing, you should be fertilizing your Gardenia on a monthly basis when the plant is in its growing season. Your case is a bit different though. When you fertilize a plant, the plant needs storage for those newly absorbed nutrients. Your Gardenia has lost a lot of its storage (leaves and stems). On the other hand, if your Gardenia is still alive, it will need nutrients to build new leaves and stems. My recommendation would be to fertilize on a bimonthly schedule, but use a dilute solution of fertilizer. Also, you should be using a fertilizer that is meant for plants that thrive in acidic soils. Gardenias do best in soils that are acidic.