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Interesting Facts

Argyranthemum includes 23 species, occurring in a variety of habitats ranging from coastal beaches to volcanic mountains. They are excellent for bedding or borders, because they flower pretty much continuously.

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Marguerite daisy   Madeira White Improved (Argyranthemum frutescens)

Upright, mounded plants with long-lasting flowers. Well-branched plants with abundant blooms attract butterflies to the garden.

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Plant Types: Perennial, Shrub
Light: Full Sun
Height: 2 feet to 3 feet
Width: 2 feet 4 inches
Zones: 10a to 11b
Bloom Color: White
Bloom Seasons: Early summer, Mid summer, Late summer
Leaf Color: Green
Special Features: Fragrant foliage
Fertilizer: Miracle-Gro® Water Soluble All Purpose Plant Food
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Plant Care

Marguerite Daisies are easily propagated vegetatively via rooted cuttings. Cuttings should be placed in a rooting medium (like Oasis) and set under a mister set so as to receive precisely the right amount of moisture. The cuttings will callous in five days to a week, and will begin rooting shortly thereafter. Be sure to give adequate water to recent transplants as they may not have sufficient root systems to accommodate their thirsty leaves. Monitor light levels as well. As rooting becomes deeper, gradually reduce misting levels. After about a week of gradual mist reduction, the cuttings should be stable enough to begin receiving regular waterings instead. At all points in the process, do not allow the cuttings to wilt. When transplanting, consider applying a fungicide to prevent disease, and do not immediately over-water.

Plant Growth:

Does best with full sun, and can sustain a variety of temperatures when beyond the delicate stages of cutting propagation. Can grow to 3 feet tall. Grows very well in coastal regions.


Flower heads are very diverse in their styles and colors. The flower colors are white, yellow or pink. Blooms a majority of the year in mild climates.

Soil and Irrigation:

Generally, Marguerite Daisies need high levels of organic matter in their soils to thrive. The soil should be well-drained. Keeping the soil too wet for long periods can cause plant collapse, but alternately, allowing the soil to dry out between waterings can cause foliage necrosis. Ideally, monitor the soil moisture levels so that they reach neither extreme.


When transplanting, mix a complete fertilizer with the growing medium. When they are actively growing repeat fertilization with a complete fertilizer 2 to 3 times with the last feeding 2 weeks before bloom and with a low-nitrogen fertilizer.


After plants have taken to their transplant location, you may pinch back plants to the fifth or sixth set of leaves.


Aphids, mealy bugs, scales, leaf miner, thrips, fungus gnats, worms and spider mites can all be problems. Diseases like botrytis, rhizoctonia and stem canker can strike as well.